To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media.

  • Follow the number one rule:
    This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content.
  • Ask conversation-starter questions.
    Ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them.
  • Share your expertise.
    Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly.
  • Provide value.
    Create content that benefits your followers.
  • Enhance the rewards for virtual check-ins.
    For a specific period of time, double the points each time a customer checks in on Foursquare and triple the points each time he or she brings a friend.
  • Create a Pinterest board.
    Make sure the board has eye-catching visuals and run a contest through it that will inspire and reward customers for their participation.




Pin It on Pinterest

Share This