To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media.
- Follow the number one rule:
This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content.
- Ask conversation-starter questions.
Ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them.
- Share your expertise.
Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly.
- Provide value.
Create content that benefits your followers.
- Enhance the rewards for virtual check-ins.
For a specific period of time, double the points each time a customer checks in on Foursquare and triple the points each time he or she brings a friend.
- Create a Pinterest board.
Make sure the board has eye-catching visuals and run a contest through it that will inspire and reward customers for their participation.