Make sure your site is mobile-friendly.

Google has confirmed that it’s has rolled out some new tools and that will encourage web masters all over to start focusing on creating a more mobile friendly user experience. The company has officially gone live with “mobile friendly” labels mentioned last month as well as some brand new mobile testing tools. Google has also hinted that it is currently testing a mobile rank signal that would boost the rankings of websites providing a great mobile experience.



Why the Special Treatment?

So here’s what’s going on – On Tuesday, Google mentioned that for all sites that have earned a “mobile friendly” label (see example below), these sites would also get a boost in results through a ranking algorithm. This update comes as no surprise since Google has always been focused on making their products as friendly as possible to its users. This is a big reason why it started penalizing sites that provided a bad mobile user experience back in June 2013 and why the company is now focused on boosting the rankings of mobile-friendly sites that provide a good experience for the user.

As more people use mobile devices to access the internet, the algorithms have to adapt to these usage patterns.

Google has announcing two important changes to help users discover more mobile-friendly content:

1. More mobile-friendly websites in search results.

Starting April 21, we will be expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

To get help with making a mobile-friendly site, check out this guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

  • If you want to test a few pages, you can use the Mobile-Friendly Test.
  • If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.

2. More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at google step-by-step guide on the developer site.

If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in google Webmaster Help Forum.

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